Here are some of the video projects I've worked on with different teams over the last 10 years or so. My role in each included concept development, creative direction, copywriting and art direction. They cover about 12 years in the business of communications and design.
Spot for FX Trading at VM.
Creative direction, Art direction, Copywriting
Promo video for Sure Loyalty Rewards a white label customer rewards platform.
Concept development, Creative direction, Art direction, Copywriting
Animated intro for finance-focused video series.
Concept development, Creative direction, Art direction
This one aimed to capture the reassurance of having someone take care of you with your best interest at heart. We chose the illustration style to capture the reassurance and safety of having someone take care of your needs with your best interest at heart. The images draw parallels between a mother caring for her young son and the services that allow us to take care of our loved ones.
Concept development, Creative direction, Art direction, Copywriting
Logo designed for the World Bank initiative aimed at reducing violence in Jamaica by promoting a positive dialogue around gender roles and raising awareness of the link between gender stereotypes and violence among youth.
Concept development, Creative direction, Art direction, Copywriting, Logo design
Motion graphics video for UWI Mona's annual Research Days Exposition.
Creative direction, Art direction, Copywriting
Spot for VM Group's pre-brand transformation Financial Independence Campaign. Concept development, Creative direction, Art direction, Copywriting
A fresh take on banking terms and concepts for millennials tackling adulting. Circa 2019.
Concept development, Creative direction, Art direction, Copywriting, Props
Spot for VM Wealth's Unit Trust product. Circa 2017.
Concept development, Creative direction, Art direction, Copywriting
Spot for a millionaire promotion at VMBS encouraging saving.
Concept development, Creative direction, Art direction, Copywriting
VM Member Benefits campaign. The concept was 30-second spots that spotlighted different kinds of savers, and a 60-second spot that pulled all the savers together in one big story that shows how our lives are all interconnected and that, after 150 years, VM is also part of the fabric of the lives of their Members. The original proposal was for three 30-second ads, but budgetary constraints culled it down to two.
Concept development, Creative direction, Art direction, Copywriting
Steve (30 sec)
Christine (30 sec)
We are our Members (60 sec)
